Domain Name Questions You Thought Were Too Stupid To Ask
So if your site is mysite.com, you can be sure thereís no other site on the
planet with the exact same title.
Computers talk to each other via numbers; in this case itís called an IP
number. You have probably seen or heard of it when setting up your e-mail
program. It looks something like this: 220.127.116.11.
So when a user wants to access your site, what they basically do, is give
their computer a signal to locate your computerís fingerprint IP. You donít see
this happening; the computers do this whole process while you see the pages load
on your screen. So every online machine anywhere in the world is programmed to
recognize Ďmysite.comí with its IP number and will take you to that site.
There are two (or more) parts to your domain:
∑ Top level domain
∑ Unique or second level domain
So in the example mysite.com, .com is the top level domain and Ďmysiteí is
the second level domain.
The Top Level Domains
The previous example of .com as a top level domain is one of many. Consider:
.com = commercial . net = network . edu = educational .org = organization
Another thing you can do is state sub domains (commonly known as hostnames)
of the domain mysite.com. An example would be mypage.mysite.com. This will
direct to another section of your site.
All domain names registered are profiled in a database which details
everything about the domain name and personal details like address, contact,
billing details and your domain name server (DNS).
Here are the steps how accessing a website works:
1. User requests site via browser (a particular IP address) using a domain
2. The local host queries the local name server
3. If the local name server does not find the IP address on its local
database, then it will query other available name servers, which in turn will
perform the same steps.
4. Finally, the user is given the IP address (website) or error message.
What can a Domain Name contain?
∑ Dashes (-)
They canít contain any spaces or symbols anywhere in the domain and they
canít start or end in a dash. Including the top level domain (like .com), you
have 67 characters to work with which gives you lots of opportunity to register
a keyword rich and audience specific domain. But try to keep your domain as
condensed as possible as some browsers return error messages if the domain name
exceeds 58 characters.
X 1resource-marketingcenter.com- -
X 1 stop-marketing centre.com-
Why Should I get a Domain Name?
If you want your site found on the Web, you need one. But apart from merely
identifying your site, your domain name represents your business and is the
first stimulus search engines use to draw visitors in.
Many people are misled thinking they will get their domain/s when they have a
need for it or when the right time comes. The problem is when they finally get
around to it, their domain has been taken long ago, and they start again from
square one. Many have recognized this trap so they register their domains
immediately to reserve them until they are ready to use them. So for a few
dollars, they protect their next business idea.
If you are a company, its even more reason to reserve your domains
immediately. If your company relies on a number of brands for its majority of
sales, then it would be wasteful if not tragic to discover your best brands are
being held hostage to a guy working out of his living room in hope you will pay
him big bucks to get your domain back. Even if you win the legal battle, why
have it in the first place?
On last count, there were over 30 million registered domain names with
thousands more joining daily. You just know there are thousands of people glued
to their computer screens searching the availability of every imaginable domain
that could make them rich tomorrow. You can guarantee that as soon as somebody
finds that undiscovered, potentially lucrative domain, they will instantly
register it. So delaying even for a few hours already puts you behind the 8
Test this for yourself. Open your browser and think of your favorite hobby.
Now type in the name of your favorite hobby followed by .com. So if your hobby
was tennis, you would type tennis.com (itís taken). You will struggle to find a
domain name that hasnít been taken.
Now considering the CIA (yes, the intelligence guys) projects online users to
increase to 1.46 billion by 2007 (itís now estimated at 945 million) your
chances for getting the domain name you really want rapidly decreases by the
Your Personal Website
Domain name selection for your personal site is a whole lot easier. You can
just name the site after your name like maggiebruce.com or after your profession
like dryourname.com. You probably have a higher chance of getting your exact
name as a domain if it is less common than Smith or Jones.
With software programs such as FrontPage you can build your own website with
zero HTML skills, zero programming skills and not really have much of an idea
about websites at all! These programs do the coding and programming for you. All
you do is put in the text and graphics which you can easily cut and paste from
other applications and it will automatically generate your site for you.
You can get lots of help from free online sources and support from
specialists who often give free tips and advice in exchange for their names
being promoted to the networkís members.
There are now tough regulations from ICANN and InterNIC that forbid you from
buying other peopleís trademarks and registering them as a domain name. For
example, Wal-Mart is a trademarked name so anyone who owned the name previously
would be forced to hand it back without any payout to Wal-Mart. The same goes
for just about any trademarked name.
We strongly urge you to keep clear of trademarked names and costly legal
Stick with relevant domain names for your business. You can buy as many as
you like and they reinforce your companyís image as an industry leader. Your
business is far better off buying its domains now rather than later which can
cost several thousand dollars. Remember, the online community is exploding at
staggering rates and wonít wait for you to make up your mind. Active-Domain has
domains available from as little as $9.95 per year Ė a minute investment that
could pay handsome rewards.
Your Products and Services
This is one of the most powerful ways you can unleash your brand name on the
Web. Many companies reserve a domain name based on future projects not even
completed yet. They rely on market research and forecasts to anticipate demand
for their particular product or service.
So they name their domain name after their product or service. When it
officially hits the market, it creates a buzz and people swarm from all over to
buy it. Viagra is a great example. Search engines shoot it up to the top of
their lists and keep it there as long as the traffic and search term requests
So if you have a product or service you know is destined for success, buy its
domain now and keep it hidden from the public eye until you are ready to launch.
That way, you can focus on your project and not have to worry about if your
perfect domain will be taken by somebody else.
Itís hard not getting excited and have $ signs glaze over your eyes when you
see domains like business.com sell for $7,500,000.
We are not saying all domains will fetch huge sums of money but you may
strike it lucky and get a good buyer if the domain has a high value.
Despite the potential for loss, masses of people still actively search to buy
and sell domain names. One can only speculate that the relatively cheap cost of
buying domains today combined with the moneymaking potential far outweighs the
risk of not making anything at all. So people will still take their chances.
You will always miss 100% of the shots you donít take.
Sammer Hakim is a Dallas based copywriter and has put together a
comprehensive domain name website for current and new website owners, offering
free information relating to all their domain name related questions.